In this day and age being able to get any content is very easy. If I have a problem with an edit, I go to YouTube. With this sea of information there more than just kids making videos but true professionals that have made a successful career out of video content.

Casey Neistat who is a vlogger/ filmmaker, someone I have been following for a long time. After researching into him I found that he started off freelancing in his early twenties trying to make films and sell it to tv companies but wasn’t having any luck with it. His first big hit was ‘iPod’s Dirty Secret’ where he made a political statement about the company’s policy towards iPods battery replacements, this court huge attention from the public. After viewing an interview he did he talked about the next generation and how they will be getting source of entertainment, most likely not from watching tv but through instant communication. He was one of the first content creators to make it on YouTube. From starting a channel on this streaming service he landed a deal for $2 million with HBO called the ‘The Neistat Brothers’  where he was able to create an eight episode short stories about how the brothers live.

Throughout the years Casey has stuck to the same homemade style and has been very successful in doing so. Not only has he been successful in vlogging but he has signed contracts with Nike ‘Make it count’ he begun an unorthodox way of starting the video. The video begins with scrolling text that reads “Nike asked me to make a movie about what it means to #makeitcount. Instead of making their movie I spent the entire budget traveling around the world with my friend Max. We’d keep going until the money ran out. It took 10 days.” A few magazine companies picked up onto it and commented that it was “The Best Branding Story Ever Told”. With others saying Neistat’s production of the film as ‘going rogue’. Any other production company wouldn’t have come up with such an original idea, as there restrictions wouldn’t allow them to do so. This shows the power of YouTube to a new founded audience and the creators having complete freedom to what they post, with just a click of a button its out to the world. Without any regulations like OFCOM, YouTube have been under strict scrutiny for what they can have on there and how to regulate it. As YouTube is the driving seat, or its young viewers? This will be very challenging for tv programmes to stay relevant within this era, due to influences like Casey Neistat where there content is more interesting for viewers and reaches to a wider audience.

From researching into Casey Neistat I have now updated all my work on the different platforms like, LinkedIn, Vimeo and of course YouTube. To stay relevant you must adapt and that is very clear from a lot of these influences nowadays.